
The Research Process to Design Great Moments That Matter
Recorded Session

The best Moments that Matter are intentionally designed—not left to chance.
In this hands-on session, learn how People Experience Design leaders (and former product designers) from Canva, the BBC, and The Excellent Company apply structured research to unlock what employees really need.
If you’re responsible for scaling onboarding, promotions, or key transitions, this webinar will help you embed research into your people practices from day one.
Speakers

Joris Luijke
Cofounder, Pyn
Joris Luijke is the Co-founder and CEO of Pyn.
He was previously the People Chief at Atlassian, Squarespace, and Typeform. He's now building the tools he wished he had when running HR.

Samantha Gadd
Founder, EX Manifesto & Humankind
Samatha is a globally recognized leader in employee experience design and the founder of EX Manifesto.
With deep expertise in human-centered design for HR, she helps organizations shift from process-led to experience-led approaches. Samatha is a trusted advisor to global brands and a pioneer in the EX movement.

Hugo Welke
Frm People Experience Lead, Canva
Hugo brings 15+ years of experience across Product Design, Design Operations, and People Experience. At Canva, he helped scale employee experience through the lens of product thinking; merging design craft with systemic thinking to solve for clarity, belonging, and effectiveness across the employee journey.
He’s led cross-functional initiatives spanning onboarding, recognition, and internal tools -applying research methods, service design, and experience principles to build scalable solutions.

Megan Trotter
Frm Senior PX Partner, BBC
Megan brought a product design background to her work as a Sr People Experience Partner at the BBC.
She has applied design thinking and organisational psychology to lead the employee experience transformation across one of the world’s most iconic media organizations. Her blend of UX and EX expertise helps bridge the gap between business goals and employee needs.