Consulting

Embed a phenomenal HR‑native AI team.

We work with people leaders who want to build a modern, AI‑powered HR function. We plug into your team, ship the transformation, and upskill your people as we go.

How we work

Former founders, CPOs and engineers from Culture Amp, Atlassian, Squarespace, Quantium and ilumadata (YC S22).

Meet the team

A small senior team, attuned to your function.

No offshore pods. No layered account managers. The people on the proposal are the people doing the work — and they’ve built or led the very HR functions you’re trying to modernise.

01

HR domain depth.

Two co‑founders have been CPO or built the category. We speak HR fluently — and we know where the bodies are buried.

02

Real AI engineers.

Not slide‑ware. Our team ships production AI into large, regulated companies — with evals, guardrails and observability from day one.

03

We know the stack.

HRIS, ATS, LMS, performance, recognition, ticketing. Workday to Lattice to ServiceNow. We integrate into what you already run.

04

Tool agnostic.

No vendor bias. We’ll work with the tools you have, or help you pick new ones — whichever serves your people best.

How we work

Three phases. One team. End to end.

We start narrow, ship the highest‑leverage workflow first, and stay on the field while it’s adopted. No discovery deck handed to a different implementation team.

i.
Strategy

Find the AI that actually moves the needle.

We map your moments‑that‑matter, audit your HR tech stack, and identify the three to five workflows where AI pays back fastest. You leave with a prioritised roadmap, not a slide deck.

ii.
Implementation

Custom AI, built into your stack.

We build and deploy production workflows — integrated with Workday, Lattice, JIRA, Glean, ServiceNow, and whatever else you run. Security, evals and guardrails from day one. We train your team alongside.

iii.
Ongoing support

We stay on the field.

AI in HR breaks in surprising ways. We monitor, iterate, retrain, and keep your workflows reliable — and upskill your team so they own more of it over time.

The team

The people who’ll actually do the work.

Five senior operators. Founders, former CPOs, principal engineers. You work with them directly — the same faces from the discovery call to the day you turn the workflow on.

Jon Williams
Co‑founder · Pyn

Co‑founder of Culture Amp. Enterprise architect at NAB, ANZ, Barclays and Credit Suisse before that.

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Joris Luijke
Co‑founder · Pyn

Former Chief People Officer at Atlassian and Squarespace. Builds the things he wished he’d had.

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Stacey Nordwall
AI & People Strategy

People Programs at Culture Amp. Designs the workflows your managers will actually use.

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Matt Sutton
Principal AI Engineer

Co‑founder of ilumadata (YC S22). Engineering lead at Quantium. Ships production AI.

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Julianna Kapjian‑Pitt
Customer Success Lead

Director of Customer Success at Culture Amp. Keeps your rollout from stalling at week six.

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The HR teams winning with AI didn’t pick better tools. They understand their data; how it flows, how to capture it, how to make it AI‑ready.

AI is only as smart as the context you give it.
— Joris Luijke, co‑founder, Pyn (formerly CPO at Atlassian & Squarespace)

Build your context layer.

Your AI assistant doesn’t know that Sarah just got promoted, that her team flagged low engagement, or what was decided in her last 1:1. That’s the gap we close.

We connect every system — your HRIS, your business tools, your documents and feedback — into one living picture of your workforce.

And it makes automations and agents actually work.

Build your context layer A horizontal diagram. On the left, four data source tiles: HR systems, business tools, feedback loops and unstructured data. In the middle, a tall capsule represents the unified context layer. On the right, four cards — vibe-coded apps, automations, chat agents, agentic AI — sit on top of the layer, beside a list of HR use cases. YOUR SYSTEMS YOUR CONTEXT AGENTS & AUTOMATIONS HR systems HRIS, ATS … Business tools CRM, ticketing … Feedback loops Forms, polls … Unstructured data Docs, notes … Built for you. Optimised for AI & automations. Vibe-coded apps Automations Chat & agentic AI USE CASES Onboarding Managers Performance Compliance Experience
In good company

We’ve built HR inside some of the world’s best‑known brands.

Pyn is used by people teams at companies like the ones below. Our consulting practice brings the same depth — domain, engineering, and stack literacy — to your AI buildout.

Logos are Pyn product customers. Consulting engagements are confidential.

Three low‑commitment ways in.

Not ready for a full engagement? Meet the team at an event. All four are running through the next quarter, in three cities.

Live · Free

AI workflow webinar.

Watch us build HR AI workflows live. Recorded sessions and upcoming dates.

Free
In person

AI workshops.

A full day, hands‑on. Sydney, Melbourne, San Francisco. Walk out with a working AI setup and three automations.

$1,000 / pp
For teams

HR AI hackathon.

A facilitated one‑day hackathon with your HR team. Ideate, vibe‑code, demo, vote. We can productise the winner.

From $10,000

Book a discovery call